Media Relations Training
This project will consist three hours media relations training for communication department of a school district. My client is the Director of Communications of the school. The school expects their staff of communication department to improve their knowledge and skills on writing a press release and media advisory.
Many of the staff members are inexperienced, and they will do this type of job for the first time in their lives. The training should form a strong foundation and knowledge base. The staff generally appreciates the hands-on training rather than the sit and listen type of setting. So, this training will be designed to communicate the appropriate information to the audience through an interactive and hands-on setting.